ZT:英特爾有意搶奪SSD市場一哥地位

发布时间:2010-2-9 10:22    发布者:步从容
关键词: SSD , 地位
芯片龙头英特尔(Intel)的NAND闪存事业群新主管透露,该公司立志成为固态储存(SSD)领域的一哥,但令人惊讶的是,他们没兴趣在NAND市场称王。 英特尔并不想步上三星(Samsung)、海力士(Hynix)与东芝(Toshiba)等NAND供货商彼此争夺市占率的后尘,不过却透露了想抢夺三星 SSD市场龙头宝座的意愿。

但令人惊讶的,总是第一名的英特尔无意成为NAND市场的老大。 目前英特尔在处理器与芯片组市场都是龙头,如果该公司在某个市场名次落后,也意味着该公司将退出那个领域。举例来说,这几年来英特尔已经因为某些理由,放弃ASIC、通讯IC、NOR闪存,品牌PC以及超级计算机等业务。

SSD是一个不同的故事;英特尔新任副总裁暨NAND解决方案事业群总经理Tom Rampone表示,该公司打算于今年推出一系列SSD产品,采用与美光(Micron)之合资公司的25奈米组件:「我们要成为SSD的领导厂商,并将该产品在2010年从利基市场带到主流市场。」 过去这几年来,英特尔在闪存市场经历不少起伏;据说该公司是在1988就推出过首款商用NOR闪存芯片,虽然也在NOR制程与市占率上称王,但该业务却一直处于亏损状态;只因为在那个逐渐萎缩的市场,竞争厂商还是太多。

数年前,AMD与富士通(Fujitsu)成立了NOR闪存合资公司Spansion;没多久之前,英特尔则是剥离其NOR业务,将之与意法半导体 (ST)的闪存业务整合,成为恒忆(Numonyx)这家公司。 不过英特尔还没放弃闪存;在2006年,该公司与美光合资成立NAND闪存公司IM Flash Technologies (IMFT),并在Lehi设置一座12吋晶圆厂,美光拥有51%股权,英特尔则拥有剩余的股份。 该座造价20亿美元的晶圆厂是一座四层楼建筑,有20万平方英呎的无尘室;IM Flash的员工总数则有1,500人,遍布全世界各个时区。

「以技术观点来看,我认为这座厂房与众不同。」IMFT共同执行长Dave Baglee表示。 美光的NAND业务是以90奈米组件为起点,接下来是72奈米组件;这些产品较三星、东芝等竞争对手的产品落后一到两个世代。IM Flash自己的产品则是采用50奈米节点,在2006年开始量产,接下来在08年又量产34奈米产品。 美光内存事业群副总裁Brian Shirley表示,该公司与英特尔致力于制程技术上超越竞争对手;而根据报导,这两家公司即将推出首款25奈米NAND组件,是一款MLC架构的8GB 产品,整合度能比前一代产品提升50%。 藉由这款新产品,英特尔与美光将在NAND制程技术上一举超越SanDisk与东芝的合资公司,还有三星;以上两个阵营的最尖端产品分别是32奈米与30 奈米。至于另一家NAND供货商海力士,则即将推出26奈米制程组件。

英特尔与美光将在IM Flash初产25奈米NAND组件,接下来则将在美光位于美国维吉尼亚州Manassas的晶圆厂进行量产。IM Flash原本将在新加坡兴建NAND晶圆厂的计划延迟,产业分析师预期该厂可能会在2011年量产。 市场研究机构iSuppli分析师Michael Yang指出,挟25奈米制程技术,英特尔与美光将领先竞争对手约一年。

据了解,海力士计划推出26奈米产品,SanDisk-Toshiba合资公司也打算发表2x奈米的NAND产品,目前看来英特尔阵营确实是跑在前面。 不过以占有率来看,三星仍然是NAND市场的龙头,东芝则紧追在后;根据iSuppli最新的09年第三季厂商排名,全球第三大NAND厂商为海力士,接下来才是英特尔、美光,以及恒忆半导体。因此问题来了,看来名次殿后的英特尔能在NAND领域坚持多久? 在NOR市场,英特尔曾经犯过不少错误,包括牺牲利润抢市占率;在NAND市场,该公司看来试图避免重蹈覆辄,并不以抢市场版图为目标。

「我们确实将 NAND视为具成长性的业务,」Rampone表示,该公司不以市占率第一为目标,而是专注在成为技术的领导者。 对此Gartner分析师Joseph Unsworth的解读是:「他们不想冲市占率第一,他们只想赚钱。」另一位Objective Analysis分析师Jim Handy也表示,英特尔与美光很明显不想打价格战,而是想比竞争对手获取更多的利润。 这并不是说英特尔甘于在NAND市场落后,相反的,Rampone表示,英特尔想在SSD市场称王;该公司宣称目前已是美国SSD 零售市场的第一名,在全球SSD市场则仅落后三星排名第二。

英特尔表示,SSD市场出货规模将由09年的100万,在2010年成长至300~500万。 估计目前全球有77家SSD供货商,大多数为小型业者,技术能力有限或没有自己的技术;这些业者大多数向外采购闪存组件、控制芯片等零组件。而英特尔、美光、三星,以及SanDisk-Toshiba则是垂直整合型的SSD供货商,有自己的NAND工厂、自己的控制芯片技术,也因此取得了市场优势。 但目前看来,SSD仍是一种利基型产品,仅有部份高阶笔记型计算机与迷你笔电采用SSD;其主要原因是SSD的价格,在某些程度上则是其可靠性不如传统硬盘机(HHD)。Rampone则宣示,英特尔要将 SSD带向主流市场,而今年该产品将取得不少动能。

(参考原文: Intel tips NAND strategy, reveals a surprise,by Mark LaPedus)
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步从容 发表于 2010-2-9 10:29:45
Intel Micron duo regains NAND lead with 25nm chip

Intel Corp. and Micron Technology Inc. have reclaimed the process technology lead in NAND flash by rolling out 25nm devices.
The first 25nm NAND device is a multi-level-cell (MLC), 8Gbyte device, which is said to reduce IC count by 50 percent over previous products. With the device, measuring 167mm², the Intel-Micron duo will retake the NAND process lead over the SanDisk-Toshiba duo and Samsung Electronics Co. Ltd, which have recently announced 32nm and 30nm products, respectively. Another player, Hynix Semiconductor Inc., has a 26nm device waiting in the wings.
The 25nm product announcement was supposedly embargoed for Feb. 1, but one analyst leaked the details Jan. 29.
The 25nm device is made at IM Flash Technologies LLC, a joint NAND fab venture between Intel and Micron. Intel and Micron will initially ramp the 25nm NAND device at IM Flash, followed by production within Micron's fab in Manassas, Va. Still to be seen, however, is when IM Flash will restart its delayed NAND fab in Singapore. Some analysts say that fab will ramp in 2011.
During a fab tour and press event at IM Flash, the companies provided some clues to a major question: How did the Intel-Micron duo defy the laws of physics and push the technology down to 25nm?
In theory, today's 193nm immersion scanners supposedly hit the wall around 35nm. IM Flash has been able to devise 25nm NAND chips with today's 193nm immersion lithography, plus self-aligned double-patterning (SADP) techniques, observers speculated. It is widely believed that IM Flash is using scanners from ASML Holdings NV and SADP technology, observers speculated.
IM Flash may also be using a form of phase-shift mask technology. "With the chip industry staying on Moore's Law and lithography stuck at the 193nm wavelength, chipmakers are looking to double-patterning to drive linewidth shrinks," according to a recent report from Barclays Capital.
"SADP is the technology of choice in NAND, with all players adopting SADP at the 32nm node. In our view, SADP was really the only choice due to (i) inadequate overlay and line edge roughness capabilities of the then existing litho tools, (ii) the simple nature of NAND 1-D structure, and (iii) availability of excess etch and CVD tool capacity," according to the report.
"Looking to the 22nm node, our checks suggest that SADP is the preferred option for all the major NAND manufacturers as development is already underway and litho tools by themselves alone are not yet ready to satisfy the requirements at 22nm," according to the report.
SADP is a costly but required process. "With only one critical litho step, the method solves overlay as no alignment adjustment is necessary. Only one critical litho step means that the overlay requirement is not important, and is no longer applicable as a deciding factor. SADP involves the use of two critical etches and the use of CVD to deposit a spacer film and hard-mask," it added.
Intel and Micron declined to elaborate on its 25nm manufacturing recipe, but they hailed the new announcement as a major achievement. The 25nm device propels "us in a pretty good lead" in NAND process technology, said Rod Morgan, IM Flash's co-executive officer, at the event.
IM Flash started production with a 50nm process in 2006, followed by a 34nm process in 2008. With today's 25nm process, the companies are extending their process leadership, added Tom Rampone, VP and general manager of Intel's NAND solutions group. "This will also help speed the adoption of solid-state drive (SSD) solutions for computing," he said. Intel is among a plethora of companies selling SSDs, based on NAND.
SSDs are among the applications for NAND flash. The 25nm NAND device will also reduce the costs for MP3 players, MCPs for cell phones and other products, said Brian Shirley, vice president of Micron's memory group. It could also enable new and low-cost tablet PCs. Apple Inc.'s new tablet, dubbed the iPad, makes use of NAND.
The introduction of the 25nm device also comes at the right time, as the NAND market appears to be recovering, he said. Demand is picking up, he added.
There is even talk about shortages in 2010. Gartner Inc. "maintains that prices are likely to remain stable in the coming months before briefly softening during the second quarter and experiencing substantial shortages in the second half of the year."
The worldwide NAND market is expected to hit $18.807 billion in 2010, up from $15.416 billion in 2009, according to IC Insights Inc. The overall IC market is expected to hit $270.7 billion in 2010, up 15 percent over 2009, according to the firm. In 2009, the IC market hit $235.4 billion, down 10 percent.
Meanwhile, for consumer electronics manufacturers, the 25nm device from the Intel-Micron duo provides the highest-density in a single two-bits-per-cell MLC die that will fit an industry-standard, TSOP. Multiple 8Gbyte devices can be stacked in a package to increase storage capacity.
For example, a 256Gbyte SSD can now be enabled with just 32 of these devices (versus 64 previously), a 32Gbyte smart phone needs just four, and a 16Gbyte flash card requires only two. The 25nm, 8Gbyte device is sampling now and is expected to enter mass production in Q2 10.
NAND race heats up
In some respects, the product was expected. During a conference call last month, Micron said that it will be "shortly" sampling a 2xnm NAND device. It did not specify the exact node, but some expect the company will disclose more details in early 2010.
For some time, the Intel-Micron duo had the lead in the NAND process race. The companies have been shipping product based on a 34nm process.
Then, in April, Japan's Toshiba grabbed the lead. The company has been accelerating the ramp of its NAND flash memory products, based on its long-awaited, 32nm process technology.
In August, the 3bit-per-cell (x3) NAND race began to heat up, as Intel and Micron officially announced their initial offering in the arena. The x3, MLC NAND technology is based on a 34nm process.
Recently, South Korea's Samsung said it has begun volume production of 3bit, MLC NAND flash chips using a 30nm manufacturing process technology. The chips are a 4Gbit array with 3bits per memory cell providing a memory capacity of 32Gbit.
Korea's Hynix is shipping 41nm NAND designs, but it is also moving to take the lead. "In its (recent) earnings call, Hynix recently reiterated optimism in the NAND industry and its pursuit to regain its position through an aggressive transition to 32nm and pulling in its transition to 26nm," according to a report from Gartner.
"After a tumultuous 2009, in which Hynix witnessed negative bit growth, the company now appears poised to reach more than 100 percent bit growth in 2010—if it can successfully execute on its process geometry transition and M11 fab expansion," the report said.
In terms of market share, Samsung is still leading in NAND flash, but Toshiba is gaining ground, according to the new third-quarter rankings from iSuppli Corp. In the NAND rankings, Hynix was third, followed by Micron, Intel and Numonyx.
In any case, there's good news for all vendors. "As we head into 2010, the memory market is recovering quite nicely even with the residuals from the 'great recession' still reminding us to tread lightly," according to Web-Feet Research.
IC Insights "believes the flash memory market is about to undergo a dramatic shift in the supply—demand balance—one that will greatly favor IC suppliers. Demand for flash units continues to rise. At the same time, there has been a severe reduction in flash memory capital spending."
Capital spending for NAND flash memory fell to $3.5 billion in 2009, a 68 percent decline on the year, according to the firm.
In a report, IC Insights said it "believes that flash capital spending, though nearly doubling in 2010, will still be well below what is necessary to keep pace with global demand. With unit demand increasing and a minimal amount of new facilities and upgrades planned, conditions are setting up for average selling prices to move higher for the next several years. This market trend could be a burden to OEMs, but a blessing to flash suppliers who have seen only steep price declines the past several years."
- Mark LaPedus
EE Times
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