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产品想要大卖,名字一定得取好了。来看看十大经典的IT产品名字都是怎么取的吧。
iPod:电影台词
During Apple's MP3 player development, Steve Jobs spoke of Apple's strategy: the Mac as a hub to other gadgets. Vinnie Chieco, a freelance copywriter Apple hired to help name the gadget before its debut in 2001, fixed on that idea, according to Wired. He brainstormed hubs of all kinds, eventually coming to the concept of a spaceship. You could leave it, but you'd have to return to refuel. The stark plastic front of the prototype inspired the final connection: pod, a la 2001. Add an "i" and the connection to the iMac was complete.
在苹果MP3播放器研发过程中,斯蒂夫·乔布斯讲到了苹果的战略:把苹果电脑Mac作为其他产品的中心。据《连线》杂志说,苹果在2001年雇佣自由广告文案撰稿人温尼·奇科(Vinnie Chieco)在产品上线前为产品取名。奇科想到了各种产品的中心,最终想到了飞船的概念。你可以离开飞船,但是你必须要再回去进行燃料补给。于是就根据《2001太空漫游》中一句台词“Open the pod bay door, Hal”,中的pod加上了iMac的i,组成了ipod。
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